Featured Work

Established event timelines, task lists and advancement processes.
Administered asset database & ensured department heads met deadlines.
Developed and managed marketing and content calendars including, website updates, email blasts, mobile app, social and print. Worked cross-functionally with external vendors to create and produce content.

Worked cross-functionally with sales, site operations, sponsors and media partners to ensure fulfillment of all sponsorship obligations including marketing, onsite activation, signage and hospitality for an average of 20 sponsors per event including global brands such as Bud Light, Malibu Rum, Corona, Chevy, Mtv, Coke, and Teva.
Facilitated and monitored digital, print, radio and television media buys. Curated post-event marketing summaries.
Prepared and delivered customized sponsorship proposals and proof of performance reports to sponsor partners.

Developed and oversaw logistics of experiential activations, sponsorships and market blitzes for beer and cider brands for NASCAR, festivals and venues.
Advanced production needs such as power, heavy equipment, labor and supplies with promoters and venues.
Sourced branded activation elements such as 12’ tall inflatable cans, inflatable ring toss games and Instagrammable photo moments.
Managed on-site staffing plan including hiring brand ambassadors.

Collaborated with venues, external vendors, Sales, and Brand teams on vision, design and budget.
Coordinated internal events including board meetings, off-site departmental meetings and employee engagement activities including venue selection, catering and rentals.
Managed hotel partnerships including negotiating annual discounted rates based on volume. Ensured rates were loaded in the SABRE GDS for employees to access.

Oversaw day to day venue operations and special events including management of 3 full-time staff and temporary labor to facilitate over 200 event rentals annually.
Planned and execution of City-hosted programs and events in partnership with community stakeholder groups at venue including vendor sourcing, catering, run-of-show, and staffing.

Worked cross-functionally with finance, legal and risk management to establish standard operating procedures for event venue rentals and special event permitting processes.
Identified sponsorship prospects, presented proposals and participated in pitch and renewal meetings accounting for over $500,000 in sponsorship revenue and trade value.
Served as primary contact for event sponsors to ensure execution of all contractual elements including marketing, promotion, event activation and hospitality.
Coordinated VIP hospitality events including: managing event budget; developing event design; advancing power, rentals, catering; overseeing volunteer labor.
Created and implemented sponsorship tracking to facilitate asset management and proof of performance post-event.

Developed and executed a comprehensive communications strategy, enhancing engagement across email, website, social media platforms, and PR efforts resulting in:

80% increase in organic reach on FIND Outdoors social platforms (Facebook, Instagram)
Email newsletters averaging a 49% open rate and 2.4% click-through
Over 30 media placements with regional online (Southern Living, Blue Ridge Outdoors), local print, television outlets in Q1 of 2025.

Cultivated partnerships with regional Tourism Development Authorities to support site promotion and community integration
Oversaw production and maintenance of site signage for 10 FIND Outdoors campgrounds, visitor centers and gift shops.
Managed sourcing and development of branded printed materials, including maps, rack cards, and educational resources.

Event Management